SecondSync is a technology startup focused on social analytics for TV. They asked me to create a strong visual identity that would encapsulate the essence of what they do. Namely analysing social media conversations around TV broadcasts to provide audience insights that can bring clarity to what engagement means for programme makers, broadcasters and advertisers.
I created a clean, simple visual marque that highlighted the cloud orientated nature of their work which would be equally effective when applied to an app icon or scaled up to large format use. In addition I worked with them to develop a strong typographic approach which is a key part of their brand identity and features prominently on their website.