Ben Carruthers Ltd.

+44 7968 825 944

Second Sync

SecondSync is a technology startup focused on social analytics for TV. They asked me to create a strong visual identity that would encapsulate the essence of what they do. Namely analysing social media conversations around TV broadcasts to provide audience insights that can bring clarity to what engagement means for programme makers, broadcasters and advertisers.

I created a clean, simple visual marque that highlighted the cloud orientated nature of their work which would be equally effective when applied to an app icon or scaled up to large format use. In addition I worked with them to develop a strong typographic approach which is a key part of their brand identity and features prominently on their website.
"Ben consistently produces high quality work with a real attention to detail and takes considerable pride in his craft. Taking a collaborative approach to the creative process meant that we got exactly what we wanted - a great logo and a brand identity that has informed the design of all our products."

Lee Carre, Director


Secondary device

I developed this secondary device to help highlight how Second Sync maps conversations to programmes

Second Sync White Paper

Using a wide variety of information graphics and illustration commissioned from Andy Potts this document represents the ground breaking first output from Second Sync's partnership with Facebook.