Ben Carruthers Ltd.

+44 7968 825 944

Beyond The Bean

Beyond the Bean has over 15 years experience in developing great tasting products for the café bar and foodservice industries exporting to over 40 countries from their offices in the UK and USA.

I started working with them when I was a designer at Saint Nicks and was given the opportunity to develop their new brand identity. This initial work involved creating a new visual identity, providing the art direction for their photography, designing a launch brochure, website and a suite of branded company assets.

Through that work I formed a long term relationship with the Beyond the Bean team and they recently asked me to carry out a brand refresh, a redesign of their website and to provide them with ongoing brand guidance.

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"Ben got what our business was all about from day one. He turned the rough ideas we had in our heads into visual reality. Not only is he a brilliant designer, he is professional, responsive and goes way beyond the call of duty. We love working with him."

Jem Rogers, Owner

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Art Direction

Working with John and Sharon Ash at Ash Photography I provided the art direction for their first photo shoots and established the brand's ongoing photographic approach.
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Gear

Brochure design

I developed a brochure to launch the new brand using a combination of stunning full bleed photography to showcase their fantastic product lines and hand drawn illustrations to convey the organisations friendly and personal approach to business.
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Stationary

A suite of playful stationary using floods of colour on the reverse of each item
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New Website

Working closely with the Beyond The Bean team and 18a Productions I recently designed a fresh new look to their website characterised by bold graphic elements and strong photography.
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