Ben Carruthers Ltd.

+44 7968 825 944

Africa Check

Africa Check is a non-profit organisation which promotes accuracy in public debate. They test claims made by public figures around the African continent using journalistic skills and evidence drawn from the latest online tools, readers, public sources and experts, sorting out fact from fiction.

Long White Digital is a digital agency founded by Tim Reader which works primarily with charities, non-profit, art, education or generally sound and ethical organisations. When Tim asked me to work with them on their Africa Check account I was delighted to get involved.

First I was asked to create a clean and simple visual identity for Africa Check that would reflect its values of trustworthiness, empowerment, and neutrality whilst having a distinctly African aesthetic. Once we had established the Africa Check brand I was then asked to design the front end for their website which developed through several key phases.
"Ben is great to work with. He is undeniably a design guru and has a zen serenity about him which is always a calming influence in the midst of a stressful project! What sets him apart is his trademark blend of sideways insight, intellectual heft and rigorous design standards. This was clearly illustrated in the work he did on Africa Check where he was responsible for creating the visual identity and site design both of which have had great feedback."

Tim Reader, Director and Founder of Long White Digital